# Stittsworth Meats Brand Guidelines & Trademark Usage

**All core brand names are registered trademarks.**

## Protected Brand Names

Use the registered trademark symbol (®) on first or prominent use in copy, legal pages, metadata, and marketing materials.

| Brand Name              | Correct Usage                  | Notes |
|-------------------------|--------------------------------|-------|
| Stittsworth Meats      | Stittsworth Meats®            | Primary brand name. Use full name in most contexts. |
| Stittsworth Smokehouse | Stittsworth Smokehouse®       | Refers to the production facility / operations. |
| Stittsworth MSU        | Stittsworth MSU®              | Mobile Slaughter Unit (historical/invented by Mychal). |
| Stitts Chicken         | Stitts Chicken®               | Chicken product line. |
| Stittsworth            | Stittsworth®                  | Shortened form — use sparingly and only when context is clear. |

## Rules

1. **First prominent mention** in any piece of copy should include the ® symbol.
2. Subsequent mentions in the same document or page can drop the ®.
3. In legal pages (Terms, Privacy, Refund), use the full registered form at least once.
4. In metadata, page titles, and Open Graph, use `Stittsworth Meats®`.
5. In footers and copyright lines, use `Stittsworth Meats® LLC`.
6. Never use the brand names in a way that could imply generic use (e.g., "buy stittsworth meats" as a common noun).

## Approved Taglines

- Meat. Locally.™
- Real Smoke. Real Flavor. Real Family.
- Grow Local. Eat Local. Support Local.™
- No Fillers. No Shortcuts.

## Visual System (Reference)

**Primary Colors**
- Ember: `#9F3121` (primary accent, CTAs)
- Obsidian: `#0F0D0B` (dark backgrounds)
- Cream: `#F7F4F0`
- Parchment: `#E8E0D4`
- Smoke: `#2A2520`
- Ash: `#4A453F`

**Typography**
- Display / Headlines: Lobster
- Editorial / Stats: Playfair Display Italic
- Body / UI: Montserrat

## Code Utilities

The project includes helpers in `lib/brand.ts`:

- `getBrandName('stittsworth meats')` → returns `Stittsworth Meats®`
- `addBrandMarks(text)` → automatically adds ® to all protected names in a string
- `BrandName` component (if needed for JSX)

Use these helpers when generating dynamic text to keep branding consistent.

## Contact for Brand Questions

Mychal Stittsworth  
mychals@stittsworthmeats.com  
(218) 586-2149

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**Last Updated:** 2026

This document should be followed for all public-facing materials, website content, press, packaging, and marketing.